wISECO Performance Products
In 1940, when Clyde Wiseman first manufactured his own big-bore marine engine pistons in his garage located on the East side of Cleveland, Ohio, it was with a purpose: to fill a void in the marketplace by building the performance pistons he needed (yet was unable to find) to win races. Word quickly spread about Wiseman's high-quality pistons, and by 1941 — with origins rooted in racing — he formed Wiseco Piston to serve the needs of fellow motorsports enthusiasts who needed performance pistons for outboard marine racing. Like any new business, times were tough in the beginning. Yet, Wiseco persevered, and today the company is one of the leading manufacturers of high-performance motorsports performance parts in the world, with 2021 the 80th anniversary of the company and its team of high-performance employees.
When Wiseco first opened its doors all those years ago, it's unlikely Clyde Wiseman gave much thought to his company's longevity and what it might look like some 80 some years later. He was a racer driven by his passion for racing that simply wanted to win outboard marine races and make the best performing product possible. But the company did grow, and by 1948, Wiseco had moved to Wickliffe, Ohio, before moving again to its present location in Mentor, Ohio, in 1972. During those formative years, the company expanded into the powersports segment by making pistons for ATVs, motorcycles, snowmobiles, and personal watercraft. Inevitably, that led to the company's further expansion into the automotive segment by producing performance products for racers competing in NHRA, NASCAR, World of Outlaws, and other forms of four-wheel racing.
Today, Wiseco corporate headquarters boasts over 150,000 square feet of state-of-the-art forging and CNC machining equipment. The company has distribution centers, sales offices, and manufacturing operations in strategic locations throughout the United States and Canada, and Europe to better serve markets outside its domestic U.S. market. But what remains true after 80 years in business is the grassroots passion Wiseco is driven by, and the truth to Wiseco’s age-old mantra: "quality people building a quality product," with many Wiseco employees having worked at the company for 10, 15, 20 — and even 40+ years.
For over 50 years, Wiseco has been a supporter of racing events, series, and racers, including the Grand National Cross Country Series, ATV Motocross Nationals, Loretta Lynn's Amateur National Motocross Championships, Wiseco 2-Stroke MX World Championships, and many other two and four-wheel events and series. It's a testament to Wiseco's commitment to motorsports that it continues to support racing at all levels. And likewise, continues to sponsor racers and teams from the local to the national level as they pursue their dreams of winning championships, breaking records, and achieving goals.
After 80 years in business, the Wiseco name has become synonymous with performance. And although the brand is recognized as the only U.S. manufacturer of forged pistons for the motorsports market, these days, pistons are only one part of the brand's product offerings. Today Wiseco offers gasket kits, clutch components, valve train components, crankshafts, hour meters, and connecting rods in addition to its line of performance pistons. And as motorsports technology continues to evolve, Wiseco remains at the forefront of the market with an expansive line of innovative products.
That's why top engine builders and racers in every motorsport depend on Wiseco products for consistent, winning results. Through its commitment to quality, integrity, and service as the backbone of the business, no other manufacturer can match Wiseco's advanced technology, high quality, and attention to detail. After 80 years of perfecting its products, led by a talented group of employees, it's easy to see why champions choose Wiseco.